Tenryohai Sake Brewery
Doubting common sense, we try new things.
We are not satisfied by just making sake and selling it.
Let’s become a creator from a simple maker to make more people have a bigger smile.
New Arrival Information & Event Information
Gentle Sake Produced in Beautiful Nature
Sado Island shows beauty of four seasons.
Our TENRYOHAI’s sake made in rich nature having both changing and unchanging beauty tastes mild and would gently envelop you.
TENRYOHAI Shop Full of Humanity
TENRYOHAI’s motto is “Make our Saka-Gura, brewery full of hospitality like Disneyland.”
We strive to make your time at our place filled with smile by offering heart-warming services such as Saka-Gura visit, sake tasting, sales and send-off.
The Only Machine in Niigata Prefecture
To polish rice, we use a special high-powered rice-polishing machine, which is one of the only seven machines in Japan. It can maintain higher quality of rice by polishing it at a low temperature.
Thorough Quality Management with the Latest Equipment
We make use of the latest equipment to prepare the best environment for quality control of our sake. It does not mean that we completely depend on the machinery, but we try to divide our work between humans and machinery by doing ourselves what humans should manage and having the machinery do what it can do more efficiently.
In producing sake, the leading actor is a microorganism. Meanwhile, Kurabito, craftsmen do backstage work. By listening to the voice of sake and communicating with the microorganism each day, we stably offer high quality sake to our customers.
Won First Prize in Daiginjo Category in the World
At the 12th International Sake Festival held in London in 2000, our sake won first prize in Daiginjo category. Our sake has also won Gold medals seven times at Annual Japan Sake Awards and was ranked number 1 by a Public Popularity Vote at Japan Sake Contest. In our brewery shop, these prizes winning sakes as well as our Ama-zake popularly sold in many other sake shops are lined up.
More Enjoyable and More Cheerful Evening in Sado!
The evening in Sado Island is very short and most shops are closed at 9:00p.m.
We want visitors to Sado to enjoy their time in the evening as well.
That is why we have planned “Night Saka-Gura visit - Ten-nighT“. Please come and enjoy visiting Saka-Gura at night, which normally cannot be experienced.
Influenced by my mother who worked at an airline company, I have vaguely wished to go abroad or work abroad since I was a child. When I was a sophomore student, my long-term dream to study abroad came true and I flew out of Japan to Switzerland in high spirits and with full of expectation to study at a university there.
At a party held in our student dormitory one night where international students from various countries gathered my view of life was completely changed. When the party became lively, students from various countries started boasting of their own countries. “French wine is the most delicious in the world.” “No, Spanish is.” “What are you talking about? It’s tequila, no doubt about it.”
When I was looking at them with smile, one of my friends asked me, “Senichi, what do you have in Japan? I know Sake, I’ve never drunk it before, though. What taste is it? Tastes good?”
I could not answer at all. I could not talk anything about the country where I was born and grew up. Filled with vexation, I realized that I had never paid attention to the culture and tradition of my own country.
“What makes a real international person?” Being able to speak English? Having a job flying around the world?
No. A real international person is someone who understands his own country and can talk about it better than anyone else.
Since then I started paying attention to Japanese cultures, among which Japanese sake most attracted me.
I wished to do some work related to Japanese sake someday. However, the sake producing industry was on the decline at the time. Then, expecting to see all industries in the world, I entered a securities company. I had good opportunities there to listen to presidents leading various industries. Luckily, I was able to perform well in my work and enjoyed working every day.
One day one of my clients awakened me by saying “What do you really want to do? To sell stock? You seem to have another thing you want to do.” I felt myself completely seen through by him. His words reminded me of my old passion for Japanese sake which I had almost forgotten. I was quick after that. I resigned from the company. Thanks to my old client, I came to buy stock of the brewery which had no successors. It was in March in 2018. M & A might sound no good. Never the less, I wanted to make sake by myself. As I had continued to pursue what I liked till then, I really wanted to do what I like as my work. It was all I thought of at the time. Then, I came over to Sado Island with my two fellows.
In this increasingly globalized world, I want Japanese young people who will shoulder the future of this country to pay more attention to our own culture. As I have come to like Japanese sake culture the best of all, I want young people to drink much more Japanese sake. If you drink sake together with someone else, the distance between you and the person gets shortened then and there. It is because sake has the power to connect people and to create harmony among them.
In our sake producing industry, there is a word “Wajoryoshu” meaning that craftsmen’s harmony makes good sake. I feel a little uneasy with it. Just making good sake is not enough. Sake which can create harmony among those who drink it is what I want to make.
I am 25 years old. I will push my unpolished youth forward. TENRYOHAI, or Japanese sake has the future.
We aim not at “Wajoryoshu” but at “Ryoshujouwa” which means that good sake creates harmony. We wish our sake chosen to stay with you forever.
Information for Kura Visit
Opening Hours for Kura Visit
Closed during New Year's holidays (Closing day is not fixed.)
Admission fee : Free
Parking lot：Large parking space is available
※ For a group visit, please make a reservation in advance.
We accept your reservations by phone.
Please let us know of the date and time and number of visitors of your plan.
Outline of the company
|Company||Tenryohai Sake Brewery|
Kamoutashiro458, Sado City, Niigata
Other Recommended Kura (Breweries)
Brewery limited sake served only within the brewery, original sweets and home-made pickles with sake lees are available for tasting and for sale.
The first owner, Yososaku Obata was given over a good sake brewery which had lasted since Edo period from the Yamamoto family and founded his own Obata Sake Brewery (OBATA SHUZO) in 1892. It attained the 120th anniversary in 2012.
Our sake, which has been loved by local people since over 150 years ago till now, is today loved by celebrities in the world.
We keep our shochu, clear distilled liquor in wooden barrels. Each barrel has a senryu, Japanese humorous seventeen-syllable poem related to sake stuck on its surface, which shows a sense of humor of HOKUSETSU SHUZO. Kept in a wooden barrel, our shochu gets a smoky taste.
Toki, Japanese crested ibis inhabit in Sado Island. Being a small brewery, we can be so careful about the rice which we make sake of that we grow it with an environment-friendly agrochemical-free cultivation or natural organic cultivation method.
Sado islanders enjoy the privilege of easily tasting our precious sake which our excellent brew masters carefully make of organically grown rice.